After nearly a decade supporting B2B Cybersecurity product companies and over a decade supporting mid-market and enterprise vendor procurement processes, our team is uniquely positioned to help empower GTM teams at B2B companies.
For Cybersecurity and IT product companies, we offer additional specialized services to level up your GTM programs.
Below are highlighted examples of what we can do to support GTM teams and their leadership.
Level Up Your Cybersecurity/IT Product Marketing and Sales Engagement
Finding the right language and value propositions for security and IT buyers can be extremely challenging and even when there’s potential interest, it’s easy to lose prospects due to missteps early in the sales cycle. We’ve been your buyer persona at mid-market and enterprise customers and also have a proven track record of empowering GTM teams while working in Cybersecurity and IT product companies including Duo Security and Tessian. This hard to find combination of experiences allows us to provide exceptional support to clients in this space. We partner with clients to assess and improve their current GTM strategy, collateral, and messaging. We evaluate pitch and demo experiences and also provide guidance on marketing event strategy.
Accelerate & De-risk Sales Cycle
It’s a story as old as the cloud… You’ve landed the prospect, developed your champion, they loved the demo and want to move forward, only to have last minute due diligence issues and requirements come up during procurement. We’ve helped dozens of B2B products optimize their sales cycle to preemptively account for risks in each stage and optimize their champion relationships to proactively identify procurement surprises.
Develop Compliance Strategies to Power Growth
It takes a lot to unlock new markets and capture new markets, including being prepared for meeting regional, national, and local security compliance requirements. Wherever your global growth aspirations take you, we’re able to help you make informed prioritization decisions and maximize your opportunity for growth by being prepared for market expectations and requirements.
Meet Enterprise Buyer Requirements
Successfully engaging the enterprise market involves clearing a higher bar of requirements including specific product features, security capabilities, and the ability to navigate opaque procurement processes. We help clients understand their current level of readiness, identify key sticking points, optimize processes, and implement readiness strategies to accelerate upmarket growth.
Proactively Identify & Address Threats in Customer Support
Attackers regularly exploit weak customer support processes to hijack accounts, gain access to sensitive data, re-purpose customer accounts to attack others, and to commit financial fraud. This creates risk both for the customer and for your company. We help improve the resilience of customer support personnel and processes to be prepared for these types of risk.
Looking for Something Else?
Check out our list of services. We also offer customized services based on your needs: tell us about them.